Our Journey, Our Purpose
Inspired by Indonesia’s rich traditions and boundless potential, we strive to be a light for the world—connecting people, empowering communities, and creating pathways to a brighter future for generations to come.
Our Roots, Our Journey
Konektra Baswara Portibi is more than just a name—it’s a reflection of our purpose, heritage, and aspirations. Each word tells a story about who we are and the richness of Indonesia’s cultural tapestry.
"Konektra" represents connection as the bridges we build between people, cultures, and opportunities.
"Baswara," meaning radiant or shining, comes from the Javanese language with roots in Sanskrit, symbolizing our mission to illuminate pathways for growth and prosperity.
"Portibi," a Batak word for the world, highlights our vision to create a global impact while honoring Indonesia’s incredible cultural diversity.
Rooted in Indonesia’s heritage, Konektra embraces the harmonious blend of Javanese tradition and the Batak lineage of our founders. The Javanese, Indonesia’s largest ethnic group, are known for their gentleness, grace, and dedication to social harmony. These values inspire us to approach challenges with humility, thoughtfulness, and balance in everything we do. The Batak people, while smaller in number, are renowned for their strong determination, resilience, and deep respect for tradition. These traits drive our commitment to perseverance, integrity, and empowering communities. Konektra celebrates diversity, resilience, and harmony.
At Konektra, we believe that Indonesia’s diversity is its strength. By embracing these cultural values, we show how traditions can coexist and complement each other, fostering unity and shared progress. Our mission is to connect people from different backgrounds, leveraging the unique strengths of each culture to create a brighter and more inclusive future.
Like a candle passing its flame to another, Konektra’s story is one of sharing light by transferring knowledge, opportunities, and inspiration. We believe that progress is not achieved alone but cultivated together, one connection at a time, to illuminate possibilities for generations to come.
Our Purpose and Principles
To illuminate pathways for a brighter future, becoming a trusted global partner by fostering meaningful partnerships, creating sustainable growth, and bridging tradition with innovation.
VISION
MISSION
We empower communities and businesses to grow ethically and sustainably. By fostering connections and creating opportunities, we inspire trust and create lasting progress for generations to come.
DNA
Empowerment and Growth
We nurture talent, foster leadership, and create opportunities for individuals and communities to thrive. By inspiring growth and systemic change, we empower others to build a brighter future.
Inclusivity and Collaboration
We value diverse perspectives and foster collaboration, ensuring an inclusive environment where every voice is heard and progress is shared.
Integrity and Excellence
We hold ourselves to the highest standards of quality, sustainability, and ethical decision-making. Every action we take reflects our integrity and commitment to building a better future.
The Hearts Behind Konektra
Esther: A Voice of Courage and a Catalyst for Change
Esther’s career has been shaped by her unwavering commitment to integrity, accountability, and empathy. With over a decade of professional experience across diverse industries and cultures, she has collaborated with teams from worldwide, earning trust and fostering meaningful partnerships. These experiences taught her that true success is not just about achieving personal or corporate milestones—it is about creating a lasting impact that uplifts others and drives collective progress.
In 2024, driven by her dream to make a difference, Esther stepped out of the corporate world to co-found Konektra. For her, this wasn’t just about starting a business—it was about creating a platform that bridges Indonesia’s cultural treasures with global markets. By combining innovation with heritage and collaboration with trust, she envisions Konektra as a channel for empowering communities and preserving traditions. Her leadership is rooted in inclusivity, ensuring that underrepresented voices are heard and valued, and shared values remain the foundation of every partnership.
Esther’s belief that success is built on collaboration, not competition, guides her approach to leadership. At Konektra, she is committed to fostering opportunities that inspire progress, honor traditions, and create sustainable growth. With her strategic mindset and empathetic leadership, she ensures that every step Konektra takes reflects its core values of integrity, inclusivity, and empowerment—contributing to a brighter and more connected future.
Esther’s journey embodies the core values of Konektra—empowerment, inclusivity, and integrity. She dreamt to connect Indonesia’s cultural richness with global opportunities while creating lasting impact through ethical practices and meaningful partnerships.
At Konektra, her belief is simple: progress is cultivated through collaboration and shared purpose. Like a candle passing its flame to another, to transferring knowledge, opportunity, and inspiration—igniting change and illuminating possibilities for generations to come.
